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Years ago, we began a worldwide movement to empower men to be strong and fearless. To look and feel their best, so that they could take on the world. We called it the be strong, be fearless revolution. 

To date, thousands of men have joined our LIP community and become a part of the be strong, be fearless revolution. Every day, this community of rebels continues to grow. They inspire new generations of men to challenge old ideas and actually experience life.

To our LIP community, life is full of excitement. Working for something important and having the freedom to escape. We take pride in rebelling against old ideas of work with no play. We are strong and we are fearless. We invite you to join us.