The Journal

Born Rebellious

Born Rebellious

I believe that as creators we are born rebellious. Never happy with the status quo. Always looking at the world as an artist. "How can I make this better?" In our new brand video, we show the stylish yet rebellious nature of Life In Paradigm. We tried to be like everyone else and blend in. But, that just doesn't come naturally to us. We see the restrictions put on us by old ideas. Do you see them too? If yes, you are a rebel and you should be proud of it!

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New Motorbike Build

New Motorbike Build

Its time for a Motorbike build. Once it's ready you will have the chance to win it! We will be reimagining and restoring an old Honda. You can follow along with the bike build. Seeing how it's design develops and what the final product will look like. After all, this is your bike, you should have some say. Below is the first bike we built back in 2012. It started life as a standard Yamaha RS200.    New Motorbike Build & Competition As we get ready for our new motorbike build here is a look back at our first one. We started...

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Coban becomes Life in Paradigm

Coban becomes Life in Paradigm

We have taken the decision to focus all our attention and resources on our own brand Life in Paradigm. By doing this we can continue to produce high-quality menswear while keeping to our true vision for the company. When we first started this company 6 years ago we were only designing and selling our own garments. As our store grew we decided to add other like-minded brands.  However, managing other brands isn't where our passion lies, it also requires a lot of time that can be better spent on our own products. We feel we can add more to our...

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Autumn: How to dress for this confusing time of the year

Autumn: How to dress for this confusing time of the year

It can be difficult to find the right outfit when the sun keeps hiding. Putting a look together in the months of September and October can be a challenge. We are transitioning from a warm summer into brisk autumn. With your outfit being so weather dependent, we have put together a layered look. It gives you the freedom to change your look when needed with just a few basic and essential wardrobe pieces. View Item Now to top off the look we couldn’t pass up the opportunity to include this stunning Mustard beanie from Edmmond Studios. The colour is a...

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Date Night Outfit

Date Night Outfit

Today is date night. What will you wear? Here are a few ideas to help you look your best. 
In this short video, Sydney will guide your through fits and tones to match your style.
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